Privacy Policy

Last Updated: October 14, 2026

1. Introduction

Welcome to Sfhti (Sfhti.com), a digital platform operated by Elite Wave Company (Limited Liability Company), headquartered in Riyadh, Kingdom of Saudi Arabia.

At Sfhti, we are committed to protecting your personal information and respecting your privacy.

This Privacy Policy explains how we collect, use, store, process, and protect your personal information when you access our website, applications, and services.

By using our platform, you acknowledge that you have read and understood this Privacy Policy.

2. Information We Collect

We may collect personal information necessary to provide, maintain, and improve our services.

2.1 Personal Information

When you register, make a booking, place an order, or interact with our platform, we may collect:

• Full Name: To identify users and manage accounts.

• Email Address: For account verification, notifications, and communication.

• Phone Number: For booking confirmations, order updates, and customer support.

• Location Information: To provide location-based services, delivery options, or nearby businesses.

• Account Information: Including usernames, encrypted passwords, and account preferences.

• Payment Information: Transaction references, payment status, and relevant billing information.

2.2 Business Information

For merchants and business owners using Sfhti, we may collect:

• Business name and contact details.

• Business registration and identification information.

• Branch locations and operating hours.

• Products, services, and pricing information.

• Employee and service provider information.

• Subscription and billing records.

2.3 Automatically Collected Information

When you access our platform, certain technical information may be collected automatically, including:

• IP address.

• Browser type and version.

• Device type and operating system.

• Pages visited and interaction history.

• Cookies and similar tracking technologies.

• Access dates, session information, and system logs.

We use this information to improve platform performance, enhance security, and provide a better user experience.

3. How We Use Your Information

Sfhti processes personal information for legitimate and lawful business purposes.

We may use your information to:

• Provide Services: Manage bookings, orders, subscriptions, and business operations.

• Manage Accounts: Create, verify, authenticate, and maintain user accounts.

• Process Transactions: Facilitate payments, invoices, and transaction records.

• Improve User Experience: Analyze platform usage and optimize performance.

• Provide Customer Support: Respond to questions, complaints, and technical issues.

• Send Notifications: Deliver booking confirmations, order updates, and service announcements.

• Maintain Security: Detect unauthorized access, prevent fraud, and protect platform integrity.

• Meet Legal Requirements: Comply with applicable Saudi Arabian laws and regulations.

Where required by law, we will obtain your consent before processing personal data for optional purposes, including certain marketing activities.

4. Legal Basis for Processing Personal Data

We process personal information only when permitted under applicable laws, including the Saudi Personal Data Protection Law (PDPL).

Depending on the circumstances, processing may be based on:

• Consent: When you voluntarily agree to specific processing activities.

• Contractual Necessity: When processing is needed to deliver services you request.

• Legal Obligations: When information must be processed to comply with applicable regulations.

• Legitimate Interests: Where processing is legally permitted to support business operations, security, or service improvements.

You may withdraw your consent at any time where consent is the applicable legal basis, subject to legal limitations.

5. Information Sharing and Disclosure

We respect the confidentiality of your personal information.

We may share relevant information with the following parties when necessary:

5.1 Merchants and Service Providers

When customers place orders, book appointments, or request services through Sfhti, relevant information may be shared with the business responsible for fulfilling the request.

This information may include:

• Customer name.

• Contact information.

• Booking or order details.

• Service preferences.

• Delivery or appointment information.

5.2 Payment Service Providers

We may share necessary transaction information with authorized payment service providers to facilitate secure payments, refunds, and billing operations.

5.3 Technology and Hosting Providers

We may engage trusted third-party providers for:

• Cloud hosting and infrastructure.

• Data storage and database services.

• Email and SMS communications.

• Payment processing.

• Analytics and system monitoring.

• Technical support and platform maintenance.

5.4 Legal Authorities

We may disclose personal information when required by applicable laws, lawful requests, court orders, or authorized government authorities.

We do not disclose personal information to unrelated third parties for their independent marketing purposes without a valid legal basis.

6. Data Security

Protecting personal information is an important priority at Sfhti.

We use appropriate technical and organizational security measures designed to protect information against unauthorized access, alteration, disclosure, or destruction.

These measures may include:

• Data Encryption: Protecting sensitive information during transmission and storage, where appropriate.

• Secure Authentication: Implementing account authentication and access controls.

• Access Restrictions: Limiting access to authorized personnel.

• Security Monitoring: Monitoring systems for potential threats and suspicious activities.

• Regular Maintenance: Updating systems and addressing identified security vulnerabilities.

• Secure Infrastructure: Using appropriate security measures across hosting and database environments.

Although we take reasonable precautions, no internet-based system can guarantee absolute security.

7. Cookies and Tracking Technologies

Sfhti may use cookies and similar technologies to improve the functionality and performance of our website.

Types of Cookies

• Essential Cookies: Required for authentication, security, and basic website functionality.

• Performance Cookies: Help us understand website performance and identify technical issues.

• Analytics Cookies: Provide insights into visitor activity and platform usage.

• Preference Cookies: Remember language selections and other user preferences.

• Marketing Cookies: May be used for relevant promotional activities where permitted.

You can manage cookies through your browser settings or available cookie preference controls.

Disabling certain cookies may affect website functionality.

8. Data Storage and Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy or to meet applicable legal requirements.

Retention periods may depend on:

• The nature and purpose of the collected information.

• The duration of an active user or merchant account.

• Contractual requirements.

• Financial, accounting, and tax obligations.

• Applicable legal retention requirements.

• The need to resolve disputes or protect legal rights.

When personal information is no longer required, we will securely delete, anonymize, or otherwise dispose of it in accordance with applicable laws.

9. International Data Transfers

To operate and maintain our services, personal information may be stored or processed using technology providers located outside the Kingdom of Saudi Arabia.

Where international transfers occur, Sfhti will take appropriate measures to comply with applicable Saudi data protection requirements, including relevant rules governing international transfers.

These measures may include contractual safeguards and other protections required by law.

10. Your Privacy Rights

Under applicable Saudi Arabian data protection laws, you may have the following rights:

10.1 Right to Be Informed

You have the right to understand how and why your personal information is collected and processed.

10.2 Right to Access

You may request access to personal information held about you.

10.3 Right to Obtain a Copy

You may request a copy of your personal information, subject to applicable legal requirements.

10.4 Right to Correction

You may request corrections to inaccurate, incomplete, or outdated personal information.

10.5 Right to Destruction

You may request the deletion of personal information when the applicable legal conditions are met.

10.6 Right to Withdraw Consent

Where processing relies on your consent, you may withdraw that consent at any time, subject to applicable legal requirements.

10.7 Right to Submit a Complaint

You may submit a privacy-related complaint to Sfhti or the relevant regulatory authority in accordance with applicable law.

To exercise your rights, please contact us using the details provided in the Contact Information section.

11. Third-Party Websites and Services

Our platform may contain links to third-party websites, payment services, or external platforms.

Please note:

• Third-party websites operate under their own privacy policies.

• Sfhti does not control the privacy practices of independent third-party websites.

• We encourage users to review third-party privacy policies before sharing personal information.

12. Merchant and Customer Data

Sfhti provides digital tools that enable merchants to manage their businesses, products, bookings, orders, and customer interactions.

When merchants use Sfhti:

• Merchants may collect customer information through their business websites and services.

• Sfhti may process customer information on behalf of merchants to provide platform functionality.

• Merchants are responsible for complying with applicable privacy requirements when independently determining how customer information is used.

• Sfhti implements appropriate safeguards for personal information processed through its systems.

Depending on the specific processing activity, Sfhti may act as a data controller or a data processor under applicable law.

13. Marketing Communications

We may send service announcements, product updates, promotional offers, and relevant communications where legally permitted.

Marketing messages may be delivered through:

• Email.

• SMS.

• WhatsApp.

• Other supported communication channels.

Where marketing consent is required, we will seek it before sending promotional communications.

Users may unsubscribe or withdraw marketing consent using available communication preferences or by contacting our support team.

Essential transactional communications, such as booking confirmations and security notifications, may continue where necessary to provide the requested service.

14. Children's Privacy

Sfhti services are primarily intended for businesses and individuals capable of entering into legally binding transactions.

We do not knowingly collect children's personal information in violation of applicable laws.

Where information relating to a minor must be processed, we will apply relevant legal requirements concerning parental or guardian authorization.

15. Changes to This Privacy Policy

Sfhti reserves the right to update this Privacy Policy to reflect changes in:

• Applicable laws and regulations.

• Business operations.

• Platform functionality.

• Data protection practices.

• Technology and security requirements.

When changes are made, the Last Updated date will be revised.

Where required by law, we will provide additional notice or obtain consent before implementing material changes.

We encourage users to review this Privacy Policy periodically.

16. Contact Information

If you have questions, concerns, complaints, or requests regarding this Privacy Policy or the processing of your personal information, please contact us.

Company: Elite Wave Company (Limited Liability Company)

Platform: Sfhti

Website: Sfhti.com

Location: Anas Bin Malik Road, Al Yasmin District, Riyadh 13325, Kingdom of Saudi Arabia

Unified National Number: 7053640566

Privacy Email: [Insert Official Privacy Contact Email]

Support: [Insert Support Contact Information]

We will review privacy-related requests and respond in accordance with applicable legal requirements.

© 2026 Sfhti – Operated by Elite Wave Company. All Rights Reserved.